Unilever Explains Axe Hair eSports Marketing Initiative

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Unilever has entered the eSports arena to market its Axe Hair products through some of the top Counter-Strike: Global Offensive (CS:GO) players in the world. The company has partnered with pro gamers Kevin “Hauntzer” Yarnell, Vincent “Biofrost” Wang, Jake “Stewie2k” Yip and Timothy “Autimatic” Ta from Team SoloMid and Cloud9 to promote grooming tips to eSports fans through social media photos and video content.

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